Tuesday, August 20, 2019

Nutritional labeling: Edeka Group begins practical test

    
    

Doctors newspaper online, 21.08.2019

    

        
        
        

        
    

    

     

    
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nutrition labeling

From the end of August Edeka sells products labeled with nutritional value models to test the systems for their suitability for daily use.

 Edeka Group begins with field test "border =" 0 "/> </p> <p class= One of the models used: the much-discussed Nutri-Score.

© Christophe Gateau / dpa / picture alliance

HAMBURG. Political decision-making on a uniform nutrition labeling of processed foods continues. Meanwhile, the Edeka group has now announced that it will test three different nutrition labeling models for their practical suitability in its markets from the end of August.

In this way, the Verbund wants consumers in the current debate around
    incorporate suitable labeling models. Edeka and Netto Marken-Discount, the
    Subsidiary of the company, bring according to own data in each case 16
    Selected own-brand items from different categories on the shelves.

3 Models

On the front these will be provided with one of the three
    most publicly discussed models:
     the Nutri-Score, the model of the Max Rubner Institute and the model of the Food Association of Germany .

The Nutri score, for example, features pepper chips, lasagne, tuna pizza, chicken fricassee or pasta casserole. The model of MRI as well as of the food association Germany can be found among other things on boiled ham, tagliatelle, Tilsiter, butter toast, multigrain rolls, chocolate rolls or pralines.

In July, the Federal Ministry of Food and Agriculture had launched an official consumer survey the results of which, according to the responsible minister Julia Klöckner (CDU), were decisive for the political decision of the Federal Ministry. In addition, the consumer survey forms the legal basis for the introduction of a uniform model. First results are expected in the fall.

The discussion leads, according to the Edeka association, nevertheless past the consumers. In order to realistically evaluate the potential benefits and the acceptance of the various systems, authentic empirical values ​​would have to be included. The three-month practical test of the full range and its discount subsidiary should take this into account.

Sugar free as a trend

Not only the Edeka Association is committed to a "balanced diet of consumers". The major retail chains from Aldi to Rewe have long been reducing the sugar and salt content in their own brands – also because consumers demand it: "Free from sugar" is currently considered by market researchers to be one of the most important nutritional trends.

Already in June, the world's largest food company Nestlé had spoken out in favor of the introduction of Nutri-Score and announced that it intends to start immediately with the introduction of the logo in Germany as soon as the legal requirements be created . (mu)

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